Today's market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn't get more authentic than that. In this episode, Missouri State Fair Foundation executive director, Lorin Fahrmeier, discusses personal connections and how brands can reach rural American audiences. Tune in for a deep dive into Missouri farming and agriculture - as a business and lifestyle.  What you'll learn:  Lorin's background growing up as an in-town farm kid in Marshall, Missouri and her career path to executive director of the Missouri State Fair Foundation Details on the Missouri State Fair Foundation and the support it provides to the fair Lorin's takeaways from her first Fair as the executive director of the Foundation Lorin's description of farm life and why she thinks farmers have to be "serial entrepreneurs"  Details on Fahrmeier Farms U-Pick, produce market and winery The need for marketing strategy to address consumer assumptions and emotions Marketing trends in agriculture and the heightened interest in agriculture-related activities

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