In this episode of *Outbound Sales No Fluff,* Ryan Reisert dives into a critical topic for any sales professional: building great lead lists. Discover why "The List is the Strategy" and how the quality of your leads can make or break your sales efforts. Ryan shares actionable insights on crafting effective lead lists that align with your Ideal Client Profile (ICP) and practical tips to maximize your outbound sales efficiency. Whether you're a seasoned seller or just starting, this episode will help you master the art of building a winning strategy from the ground up—one great list at a time.

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