In this episode, I'm talking with Diane Primo. This episode is all about why a purpose-driven business matters, what is a purpose-driven business, and how to make your company more purpose-driven internally and externally. So if you're thinking about purpose and mission and vision, this is a great episode to really unpack what those terms are all about.
Diane Primo is the CEO of the Purpose Brand Agency, which is an award-winning Chicago-based public relations, branding, and digital marketing firm. Diane's focus on impact marketing stems from the belief that brands must be relevant, they must be purpose-driven, and must be committed to consumers if they want to be successful today. She's got a new book out, and the book is called Adapt: Scaling Purpose in a Divisive World, which provides a framework that A-D-A-P-T to understand corporate purpose and a way to build a more resilient, adaptable business with insights from some huge Fortune 500 brands, which she gets into in this podcast.
Like I said, if you're thinking about purpose and you want to learn how to put it to work in your business to make a longer term, more sustainable business that inspires and motivates your people and your customers, this is a great conversation. I hope you enjoy it.
Read ADAPT: Scaling Purpose in a Divisive World.
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