Branding a business, a podcast, your personal brand, or whatever it may be, it's important to create content that is in line with your values. One, it helps to serve your audience the most value in the content you put out and two, it keeps your team stay aligned with content creation. In the example of a small business owner, it can be daunting trying figure out your messaging, which type of content you want produce, or finding your niche. 
That's where having established core values or tenants is important because they act as a guide for the substance of your content. The good news is, these values can always be refined and change as you and or your business evolve. Take a listen to this behind the scenes audio as Chris, myself, and Trainual CMO Jonathan Ronzio, revisit Chris' core content values and maybe it can spark some conversation for your own content pursuits.
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