On this episode of Optimize Outcomes with Paul Fulford, we’re diving into entrepreneurship, fashion, and personal wellness with special guest Evita Scoccia, Founder & CEO of New York Swim Week.Topics Include: What Evita wishes she knew before starting NYSW, The underserved swimwear market & inclusivity in design, Wellness habits that support her as a founder, Social media, handling criticism, and staying confident, How to break into the fashion show business, Behind the scenes of NY Swim WeekNew York Swim Week is Saturday, July 26th, 2025 in Manhattan. The theme for this year is "Interbloom" and will feature both a Day and Night Show with international designers showcasing their swimwear collectionsEvita Scoccia: Building New York Swim Week & Optimizing Wellness🧠 Timestamps0:00-1:12 Preview of Episode1:16 Episode begins, Optimize Outcomes intro Exploring Health wellness and personal transformation1:26-1:57 Introduction of Evita Scoccia, her background with promo video of her work with Evita Swim2:00 What Evita Wishes She Would Have Known Before Starting New York Swim Week2:50 Key Inspiration for Starting Swim Week Learning From Her Modeling Career3:30 Key Driving Force of Making the Leap to Entrepreneurship and Being In Charge4:00 The Underserved Swimwear Market and The Need of Swimwear Shows6:30 Future Plans for New York Swim Week for the next 5-10 years, The Maldives and preview and coming soon!7:20 Personal Wellness Habits of Evita, Cold Plunge, Sauna, Steamroom, Kenetik - Ketone Drink8:30 Evita's reason for focusing on Health and Wellness, her fitness journey with Mind, Body, and Soul9:00 The Design of Swim, How swim fits all bodies all shapes and sizes, Adapting for all body types11:55 What Helped Evita's Find Confidence in Her Own Skin13:06 Host Paul shares his transition from an Athlete to his now Career finding the time for fitness discipline14:02 How does Evita establish her discipline fitness and taking time for herself schedule15:50 Social media's impact with New York Swim Week16:50 Dealing with the haters18:00 How to break into the swimwear show business20:27 Behind the scenes with New York Swim Week23:37 Key differences between Evita's model to producer experience24:21 Misconceptions about models 25:48 Medical Aesthetics 26:00 Evita's genetics26:26 Advice on How to Start Your Own Brand27:00 What a "Run of Show" is ALL About in Fashion28:00 Stepping into a Leadership Role and Key Lessons on Choosing Roles for Team Members30:00 How to be successful in a competitive space with brand story34:00 Paul's perspective on seeking out experts to fast track success36:00 What is next for Evita and the Swimwear industry, AI for swimwear and events37:00 Event Theme inspiration with Evita and her personal evolution 38:00 Designing for seasons vs everyday swimwear38:30 Health and wellness and the self care of swimwear fashion as self care concept40:27 Advice for mindset transformation "Chase Your Dream Not the Money", the Founder of Spanks story41:00-42:24 Paul's why and the reason for his podcast show in the health and wellness space42:23 The Lutronic Accufit experience with her core and strengthening her abs video of her experience50:00 Paul's eye opening Lutronic Accufit experience51:36 Robert F. Kennedy Making America Healthy Again52:40 Medical Aesthetics a blending of the worlds53:43 Follow Evita Scoccia on Instagram @ evitascoccia @ evita.storeLinks mentioned: https://www.lutronic.com/us/provider/product-line/accufit/

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