Dave Fleischer is a political organizer who led the team that pioneered “deep canvassing,” which is a particularly effective form of face-to-face persuasion. It was developed on the ground, but when political scientists put it to a rigorous test, they found that these brief conversations with voters were having a lasting impact (Broockman & Kalla, 2016).On this episode, Dave shares his background in political campaigns and walks us through an actual example of deep canvassing that made a real difference to someone’s attitudes toward transgender people.If you want to know more, check out Dave’s Substack, where he’s written a lot of great articles about his team’s approach to persuasion.Also, doing my due diligence, I’ll link to the movie I mentioned in the intro--“Salesman” (1969)--if you want to dive into classic American cinéma verité.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

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