Jordan Feise spent over a decade working in B2B SaaS marketing at companies like Gong and early-stage startups. But after years of struggling to find consistent, high-quality brow care, she saw an opportunity to build something different. That idea became Two of a Kind — a brand-forward, service-first beauty studio in Los Angeles that's now profitable, growing, and known for its ultra-personalized approach.In this episode, we talk about how Jordan went from side hustling pop-ups out of a branded Sprinter van to building a 950 sq ft studio with a team of 12. She shares her hiring playbook, how she nailed customer retention, and why she’s focused on “perfecting the recipe” before opening more locations.Topics covered: → How Jordan pivoted from SaaS to beauty → Starting with pop-ups and scaling while still working full-time → Hiring and training the Two of a Kind way → Why her brand aesthetic is intentional and inclusive → What it means to build a service business with real process → The truth about press, PR, and organic growth → Profitability by month 3 — and what’s nextEpisode-Specific Links: → Two of a Kind – https://www.twoofakindbrows.com → Jordan Feise – https://www.instagram.com/jordannfeise/ → Two of a Kind Instagram – https://www.instagram.com/twoofakindbrows → Behind the Brow Substack – https://substack.com/@behindthebrow?Sponsored by Signs and Mirrors, the leading sign and furniture shop for retail stores. Opening Soon Links & Resources→ Signs and furniture for retail stores: https://signsandmirrors.com→ NYC and Houston’s first self-portrait studio: https://fotolab.studio→ Follow us on Instagram: @openingsoonpodcast→ More episodes and guest info: https://www.openingsoonpodcast.com→ Your Host Alan Li: https://www.linkedin.com/in/alan-li-711a8629/

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