ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson"
Episode Synopsis
Crosshatch CEO Soren Larson joins Eric Franchi and Joe Zappa to discuss how AI will improve customer experiences, why first-party data isn’t enough to power personalization, the intersection of AI agents and advertising, and the role of the agency in an AI-driven advertising industry.
More episodes of the podcast Open Market
10 Adtech CEO Misconceptions About Marketing
24/09/2025
In God we trust