ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Predicting Future Shopper Behavior With Nielsen"
Episode Synopsis
Nielsen’s new SmartStore - a VR-powered application that studies shopper behavior in a realistic environment - plans to change the way retailers understand their customers and plan successful campaigns ahead of time. It allows retailers to plan on future data, instead of relying on old research.See omnystudio.com/listener for privacy information.
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