This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing, which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities, such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability and productivity. The episode encourages listeners to regularly re-evaluate their efforts to maintain this efficient approach.Want to about this process. Buy the book 80/20 by Perry Marshall on Amazon.Send us a text Support the showWant answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.Join Free at: https://www.facebook.com/groups/439598631698554/

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