Swire Ho runs a promotional products company called Garuda, named for the guardians of The Buddha. What’s so special about a “swag” guy? Well, HE is. And so is the way that he thinks about doing business. In this podcast, you’ll learn how this sound-engineer turned CD duplicator turned promotional products producer engages in business. Hint - it’s intentional and it’s focused on creating unique experiences Business advice that stands out from this podcast: Start with: What are you hoping to achieve? And I believe that we should start each day that way, not just when we’re thinking about creating a promotional product. Next: Plan your marketing calendar. Know what events you’re holding and buy in the off season. Don’t be afraid of crazy ideas! Swire’s favorite kind of customer comes to him with: “I have this crazy idea, can you help me?” If you’re thinking promotional products, consider: what item will your audience not buy themselves but will use every day? There’s so much more here, from pareto’s law to getting referrals. You have to listen in. Find Swire on LinkedIn at Swire Ho And visit www.GarudaPromo.com for gifts for every stage of the customer’s journey Thank you for listening to One Sharp Sword! Be sure to also check out Wednesdays With Wayne for quick, fun, and inspirational mid-week reading. www.WaynePernell.com/blog

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