I talk about my top tenets for launching a new product, digital or otherwise, and discuss how to correctly set expectations, whether this is your first launch or your fifteenth. Often we want plans that are more complex than necessary and don't focus on the right parts of the process when performing a product launch. Feel free to use this episode as a guide to help you think through making the transition from service-focused businesses to products.  In this podcast, I cover: Submitting an application to the Residency, which will be open until December 1st Defining a launch as selling within a time frame Rethinking the concept of digital products as "passive income"  Explaining my personal and professional launching experiences  Diving into the Dos and Don'ts of your next launch 

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