"In the world of themed experience design, the most important aspect of your design is does it make people want to come back and see it and experience it again?" Have you ever found yourself wondering "How does Disney do that?" James Warda, columnist, speaker, professor, and author of the book "How Does Disney Do That?" has that experience on a ride. He turned his curiosity into a passion to uncover the spark behind the experiences. He teamed up with Theron Skees, a former senior creative executive at Walt Disney Imagineering, to discover more stories from people helping create immersive experiences. Their unique perspectives give a glimpse into what it takes to create memorable worlds that resonate with people of all ages. This conversation highlights the importance of  wonder, community, and letting creativity lead. Notable Moments 05:38 Embracing Unconventional Learners 08:24 Embracing Life in Imagineering 10:33 Importance of Silence for Reflection and Creativity 14:22 Finding Connection Through Storytelling 21:37 Intentionally Crafting Guest Experiences 29:35 Designing Repeatable Community Experiences 34:40 Furlough Leads to Reflection of Purpose and What's Next 35:40 Importance of Emotional Connections in Business and Branding 52:06 Positive Reinforcement in Childhood 56:23 Embrace Spontaneity in Travel Planning Connect with James and Theron  howdoesdisneydothat.com jameswarda.com https://creatingmemorableworlds.com Connect with Katie About Katie: https://www.katiecurrens.com/about Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiecurrens/ Follow Katie on Instagram: https://www.instagram.com/katie_currens/ Follow the Podcast on Instagram: https://www.instagram.com/onesparkstories/  

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