Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development

09/09/2021 2 min
Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development

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Episode Synopsis

Storytelling and Likeability in Professional Services Marketing, with Michael Katz, Blue Penguin Development Michael Katz: [00:00:00] If you're a small company, but even if you're larger, the benefit of stories is that it — well, two things. One is they catch people's attention. You'll remember this story about the guy at the gym; whereas, a [...]

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