In this episode of the On The Scene Podcast, hosts Tom Hickey and Bob Carr sit down with Mike Roy of Roy Web Design to uncover what really makes a website work for your business. Mike shares his journey from working at multiple agencies to building his own successful firm, where he specializes in web design, hosting, and search engine optimization (SEO).You’ll learn why so many businesses struggle with websites that look great but fail to bring results, how Google’s algorithms and AI snippets shape search rankings, and why owning your content with platforms like WordPress gives you control and long-term value. Mike also explains the dangers of poor hosting, AI-generated content, and quick-fix SEO tricks that can actually hurt your business.From building sites that rank, to protecting against hacks, to keeping your site live 24/7, Mike breaks down the essentials every business owner needs to know. Whether you’re starting from scratch, revamping an outdated site, or frustrated with lackluster results, this episode is packed with actionable insights that can help you take control of your digital presence.

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