With almost all public events cancelled and concert halls closed, how will we enjoy Art, Culture and Public Life in future? Is ‘going all digital’ really the answer for the long term? Leading performing-arts institutions in New York City are reducing staff as pandemic-related closures are stretching into 2021, with millions of dollars in federal aid running out. Sir Clive Gillinson tells me that Carnegie Hall furloughed 51 full-time workers, and implemented pay cuts for the remaining employees after extending its closure until at least Jan. 7. By the way, The New York Philharmonic recently eliminated 44 jobs, about 40% of its administrative staff, through a mix of furloughs and terminations. Members of the 98-person orchestra all kept their jobs, although their base salaries were reduced by 25%. However, both, Carnegie Hall and the New York Philharmonic, were among the lucky cultural organizations that received forgivable loans from the Payment Protection Program, the $669 billion stimulus package designed to keep employees of U.S. small businesses and nonprofits on payroll during the coronavirus pandemic. But could more be done?

Clive and his team reacted very quickly to the fact that Carnegie Hall may not open any time soon and created the digital event called ‘Live with Carnegie Hall’, a 75-minute program with star performers transmitting the show from their homes. The format has been very well received and reaches many hundreds of thousands of people across the world. Whilst going increasingly digital can be a long term added value, it will never be the same experience as going to a live event. Trying to replicate ‘live’ when going ‘online’ should not be the aim. However, what should be the aim, is to always perform with utmost excellence and present no less than extraordinary experiences. That’s the only way to keep the audience and also the patrons of Carnegie Hall enthused in the long term.

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