Welcome to a new episode of the KNSM On the Move podcast! In this exciting episode, we visit with Dr. Hyun-Woo Lee, assistant professor in Texas A&M’s sport management program. In this episode, Dr. Lee shares how his background in South Korea led to him getting his PhD in the United States, his journey to being a professor at Texas A&M, the psychology behind sports fan behavior and the sporting experience, and much more. Make sure to leave a like on this incredibly informative episode and stay tuned for more episodes from On the Move!To learn more about the Department of Kinesiology and Sport Management at TAMU, visit https://knsm.tamu.edu/  Host: Chelsea ReberGuest: Dr. Hyun-Woo Lee, Assistant Professor, KNSMTimestamps:(00:00 - 00:42) Introduction(00:43 - 01:55) Getting to Know Dr. Lee(01:56 - 04:24) Dr. Lee’s Area of Research(04:25 - 05:35) Student Involvement with Dr. Lee’s Research(05:36 - 07:59) Exciting Data Findings(08:00 - 11:35) Research Impact(11:36 - 13:44) Car Racing Leading to Dr. Lee’s Research(13:45 - 15:15) Sponsorships in Sports(15:16 - 20:07) Tying in Past Experiences with Teaching(20:08 - 21:05) Supportive Culture at Texas A&M(21:06 - 22:49) Dr. Lee’s Advice for New Students(22:50 - 23:29) Future Aspirations(23:30 - 25:20) Final Thoughts and Advice to Fans(25:21 - 26:00) Closing

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