This conversation features Rushenka Perera, the Vice President of Marketing for SAP ANZ.   Rushenka shares her visionary approach to experiential marketing, emphasising the importance of connecting with consumers on a personal level. Join Scott Cullather, INVNT’s President and CEO as they explore the innovative strategies SAP employs to engage diverse audiences, and the role of technology in shaping memorable experiences. *Recorded Live at SXSW Sydney 2024*More on SXSW Sydney & The Discovery Stage: https://invntapac.com/ Meet INVNT®: https://invntgroup.com/

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