In this episode, Alice speaks to Cressida Hamilton, former banking COO and now coach at Chryse Coaching, about why operational leaders in private markets can’t afford to leave their personal brand to chance. Drawing on 26 years in financial services and her work as a personal brand and confidence coach (and author of The Art of Self Advocacy), Cressida breaks down: What “personal brand” really means and how it differs from “personal branding” The four pillars that shape your brand: values, skills, competence, and experience Why “letting your work speak for itself” is a myth and what to do instead Three simple, tangible actions to raise your profile inside your firm How to ask for (and get) honest feedback on how you’re perceived The small language shifts that make you sound more visionary, without the cringe factor How to balance ambition with authenticity in different organisational cultures Packed with practical tips, relatable stories, and plenty of straight-talking advice, this conversation will help any COO, CFO, or operations professional take control of their reputation and communicate their value with confidence. Listen if you want to: Stand out as a value driver in your organisation Build credibility and influence without feeling inauthentic Turn vulnerability into professional strength 

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