ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The stories behind Bailey's, Ciroc and Tanqueray from the man who created them"
Episode Synopsis
David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.
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