Jack Westerheide discusses his path from marketing and consulting to building Scout, a platform for collecting authentic stories and research about hunting and fishing. We also discuss how social media, influencers, and AI reshape trust, gear reviews, industry dynamics, and why capturing real traditions and consumer insights matters for the future of the outdoors.
Check out the On Step Alaska website or subscribe on Substack for articles, features and all things Alaska.
Thanks to the sponsors:
Sagebrush Dry (Alaskan-owned business that sells the best dry bags you can buy.)
Alpine Fit (Premium outdoor layering from another Alaskan-owned business.)
Backcountry Hunters and Anglers

Ver todos los episodios