Zebra Striping and the Future of Nonalc

30/10/2025 26 min Episodio 74
Zebra Striping and the Future of Nonalc

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Episode Synopsis

We’re joined by Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits, to discuss one of the biggest trends in 2025: zebra striping, or swapping back and forth between alcoholic and nonalcoholic beverages while drinking. What generations are leading this behavior? What does it say about the future of nonalc vs. alc drinking?