In this episode of On Brand. On Purpose., I’m joined by my longtime friend and beauty industry powerhouse Jessie Hayes, founder of The Hayes Institute and co-founder of The Wealth Investor Network.What started as a walk down memory lane turned into one of the most honest and impactful conversations I’ve had on the show. We talk about:The evolution of Jessie’s personal brand—from hiding her photo to being on Detroit billboardsWhat it really takes to build a business that attracts opportunities, not just hustle for themThe fear of being seen as a Black woman founder—and how showing up changed everythingWhy “being booked and busy” isn’t the same as being alignedHow personal branding is more than a headshot—it’s a strategy, a mindset, and a messageThis is a masterclass in branding from the inside out. Whether you’re leading a team, launching a business, or stepping into a new level of visibility—this one will hit home.🎥 Watch. Reflect. Subscribe.Let’s grow On Brand. On Purpose.#OnBrandOnPurpose #PersonalBranding #JessieHayes #Skinphorea #TheHayesInstitute #WomenInBusiness #Visibility #BrandEvolution #BeautyIndustryLeadership #BlackWomenEntrepreneurs #BrandStrategy #EntrepreneurLife #MindsetMatters

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