ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Sephora & Lyft Partnership: Omnichannel Genius Or Well-Spun Marketing? | Fast Five Shorts"
Episode Synopsis
Sephora offers $20 Lyft credits to drive customers to stores during Prime Day week. Our hosts analyze whether this "delivered to beauty" campaign represents innovative omnichannel thinking or just smart marketing spin that luxury retailers have done for decades. Sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital.
📌 Sephora's Prime Day counter-strategy
📌 Historical context of luxury retail car services
📌 Target audience and marketing effectiveness
📌 Sustainability of the approach
For the full episode head here: https://youtu.be/IHX4xxVvFJs
#sephora #lyft #luxuryretail #primeday #marketingstrategy #beautyretail
📌 Sephora's Prime Day counter-strategy
📌 Historical context of luxury retail car services
📌 Target audience and marketing effectiveness
📌 Sustainability of the approach
For the full episode head here: https://youtu.be/IHX4xxVvFJs
#sephora #lyft #luxuryretail #primeday #marketingstrategy #beautyretail
In God we trust