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Listen "Bath & Body Works Plans Amazon Launch | Fast Five Shorts"
Episode Synopsis
This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Bath & Body Works' decision to launch on Amazon early next year.
With $60-80M in unauthorized gray market sales already happening, the company will test a curated assortment to control its brand and capture revenue. Anne argues LLM search makes marketplace presence essential for discovery and conversion. Chris believes Bath & Body Works should wait, perfect their own site experience first, and avoid feeding Amazon's dominance. Who has the better long-term strategy?
#bathandbodyworks #amazon #marketplace #graymarket #ecommerce #brandstrategy #retailstrategy #thirdpartysellers #beautyretail #amazonmarketplace
With $60-80M in unauthorized gray market sales already happening, the company will test a curated assortment to control its brand and capture revenue. Anne argues LLM search makes marketplace presence essential for discovery and conversion. Chris believes Bath & Body Works should wait, perfect their own site experience first, and avoid feeding Amazon's dominance. Who has the better long-term strategy?
#bathandbodyworks #amazon #marketplace #graymarket #ecommerce #brandstrategy #retailstrategy #thirdpartysellers #beautyretail #amazonmarketplace
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