How do you drive and maximize revenue and returns from your customers today and in the future? You need a long sight of the value of your customers beyond today to maximize the returns of your investments in acquiring customers through the application of Customer Lifetime Value (CLV) Principles. If you want to drive good valuation of your business in good and tangible, present and future customer revenue and returns, you will also find this podcast useful. I share ten simple but very important lessons on Customer Lifetime Value Management and how you can apply it to run your business well. #business #strategy #platformbusiness #digitalbusiness #servicebusiness

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