Get ready for a masterclass in modern product leadership and fractional work. In this episode of Oh Frac!, host Adir Ron sits down with battle-tested product leader Artyom Chelbayev (ex-Yelp, Contentful, Prisma, co-founder of fintech startup Vitamin). Artyom unpacks a 15-year journey from analytics to founding, shares why he’s bullish on fractional and interim C-level roles, and explains how an AI-enabled “product OS” could unlock capacity far beyond the product team. From closing the gender wealth gap to surviving corporate innovation “sandboxes,” Artyom drops hard-won insights, horror stories, and practical frameworks you can apply tomorrow. If you’re a fractional executive, founder, or product geek looking to scale smarter and faster—this conversation is your jam.
 
Key Takeaways


Fractional ≠ interim: know the overlap, respect the differences


How to spot red-flag clients before you sign


Why product teams should share “build power” with support & GTM


The 2-question framework Artyom uses to audit any product org


Lessons from founding Vitamin: bridging literacy & financial products for women


Reclaim AI & NotebookLM: Artyom’s productivity power duo


Navigating corporate innovation without drowning in 5-year plans


Building network equity: the #1 lead-gen channel for fractional pros


Future of freelance makers in an AI world—opportunity & risk


Crafting focus: ruthless time-boxing as the secret sauce of fractional impact


 
Chapters
00:00 Intro & Jamiroquai ice-breaker
06:10 Artyom’s four-phase career arc
12:45 Fractional vs interim vs freelance
18:30 Berlin vs SF startup mindsets
25:00 Founding Vitamin & gender wealth gap
31:40 Product discovery lessons from fintech
38:20 Building an AI-enabled product OS
44:55 “Fracked-Up Moment” – capacity reality check
51:20 Quick-fire: tools, dream clients, myths
56:40 Future of fractional & final advice
 
Artyom's: LinkedIn:
https://www.linkedin.com/in/artyomchelbayev/
Adir’s LinkedIn:
https://www.linkedin.com/in/adir-ron/
 
Keywords: fractional leadership, interim CPO, product strategy, fintech for women, Vitamin app, AI product OS, Berlin startups, Jamiroquai, Reclaim AI, NotebookLM, corporate innovation, product discovery, network building, Oh Frac! podcast

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