EAB’s Amy Luitjens and Will Lamb dig into our latest survey of adult learners to find out how their plans were impacted by the pandemic and to understand their current preferences and motivations. The survey findings suggest that schools will need to hone their recruitment and retention strategies to make any headway in a graduate education market that appears to be losing steam. Amy and Will offer a number of recommendations including beefing up online support services and clearly articulating the “return on education” behind your graduate programs to counteract increased price sensitivity.

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