In this week's episode, Allison Turcio, AVP of Enrollment Marketing at Siena College, unpacks the changing landscape of admissions and AI's role in these changes. She also gives some valuable tips for how families can approach college admissions in a healthy and productive way.She kicks off the episode by explaining why families shouldn’t rule out colleges based on sticker price alone and highlights data points like loan default rates that provide a clearer picture of real outcomes.She also discusses how the rise of direct admissions might change higher ed, highlighting the fact that they can give students earlier insight into scholarships and financial aid. She also discusses shifts in applicant behavior, including applying to more schools and using AI in the research process. Turcio offers guidance on using AI responsibly, especially for essays, and stresses the continued importance of campus culture, human connection, and personal reflection when choosing a school.Finally, she discusses how rapid changes in the job market make it essential for colleges to prepare students for flexible, future-oriented careers. Despite the stress of the process, Turcio encourages families to approach it with curiosity and enjoy the meaningful moments along the way.

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