EP58: Conquering the adoption funnel

28/04/2021 1h 2min Episodio 58
EP58: Conquering the adoption funnel

Listen "EP58: Conquering the adoption funnel"

Episode Synopsis


In this episode of #Office365Distilled Steve pulls up an old Ignite slide, from the Ignite Hangout.  It described the process often used in sales, to move the customer to a state of commitment.  Steve and Marijn take that funnel and consider how it applies to M365 adoption.  Moving our users from Interest and Understanding to Value before Committing to the change.