On today's episode, I chat with John Benzick, who has provided innovation expertise to Procter & Gamble, McDonald's, Best Buy, The Hershey Company, Arm & Hammer, LensCrafters, Chase Manhattan Bank, Kimberly Clark, S.C. Johnson, Water Pik, Philip Morris International, Outback Steakhouse and other companies. Today he uses his powers to coach would-be entrepreneurs through the launch of their own products. If you've ever dreamed of joining the ranks of Shepard Fairey and Aaron Draplin in the quest to launch your own product, this episode is for you. So without further ado, please enjoy this conversation with John Benzick.

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