One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.  

Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 

Link to Nathalie's podcast: https://bit.ly/2r68c9i 

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