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Listen "#10: Time to stop targeting “millennials”"
Episode Synopsis
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.
Link to Richard’s book: https://amzn.to/2ZtvLcB
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Richard’s book: https://amzn.to/2ZtvLcB
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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