Tamara McMillen shares her journey into sales roles and discusses whether salespeople are born or trained. She highlights the importance of continuous learning, curiosity, collaboration, and a growth mindset in successful salespeople. Tamara also discusses the challenges and strategies for building a go-to-market strategy, aligning sales teams, and scaling from 10 to 100 million in revenue. She emphasizes the need for clear customer-focused language, unified data sets, and strategic account planning. Tamara also advises early-stage founders on when to start building a sales team and the importance of resourcing different roles.Keywordssales, salespeople, training, go-to-market strategy, alignment, scaling, founders, early-stage, resourcingTakeawaysSuccessful salespeople possess traits such as curiosity, continuous learning, collaboration, and a growth mindset.Building a go-to-market strategy requires aligning sales teams, using customer-focused language, and creating a unified data set.Early-stage founders should consider starting with partners and channels before hiring a sales team.When scaling from 10 to 100 million in revenue, companies should avoid underfunding integration, focus on upselling and cross-selling, and prioritize strategic account planning.Clear customer-focused language, unified data sets, and strategic account planning are essential for maintaining alignment and scaling sales teams.TitlesAre Salespeople Born or Trained?The Importance of Clear Customer-Focused LanguageSound Bites"I was a born salesperson and I certainly did all the bookie sales.""People buy from people. It is a relationship.""Start with partners and channels before hiring a sales team."Chapters00:00 Introduction and Background02:41 Are Salespeople Born or Trained?09:24 Building a Go-to-Market Strategy19:08 Strategies for Scaling from 10 to 100 Million in Revenue28:32 Supporting Portfolio Companies with CRO Function34:39 Maintaining Alignment and Scaling Sales Teams36:46 Conclusion Hosted on Acast. See acast.com/privacy for more information.

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