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Listen "#13 - Chris Wickson on building and exiting Akkroo, why launching a business as a student is a great decision, and the future of B2B SaaS."
Episode Synopsis
In this conversation, Chris Wickson shares his entrepreneurial journey, starting with the launch of his first business, RMP, during university. He discusses the challenges and successes of scaling the business, the transition to a new venture, Akkroo, and the lessons learned along the way. Chris emphasizes the importance of focus, iteration, and leveraging experience as a repeat founder. He also introduces his latest venture, ReelFlow, which aims to revolutionize B2B marketing through interactive video content. The conversation highlights key strategies for growth, the significance of team dynamics, and the evolving landscape of go-to-market efforts.Keywordsentrepreneurship, startup journey, business growth, go-to-market strategy, video marketing, team dynamics, funding, scaling, early-stage startups, repeat foundersTakeawaysStarting a business in university offers unique advantages.Building a team with complementary skills is crucial.Focus on a specific market to drive growth.Iterate on go-to-market strategies based on customer feedback.Investing in video content can enhance marketing efforts.Repeat founders have an advantage in networking and experience.Understanding your customer is key to product development.Early-stage startups should avoid chasing too many tools.Consistency in sales and marketing efforts leads to success.Engaging with the right personas can accelerate growth.TitlesFrom RMP to Real Flow: A Journey of InnovationBuilding Businesses: Lessons from RMP and AkkrooSound Bites"There's never a better time to start than university.""We were very naive, we knew nothing about technology.""We started generating a little bit of revenue."Chapters00:00 The Journey Begins: Launching RMP03:04 Scaling and Team Dynamics05:58 Transitioning to Akkroo: Identifying New Opportunities08:52 Raising Capital: The Growth Journey11:59 Strategies for Growth: Achieving 100% Year-on-Year14:58 Lessons Learned: Focus and Iteration in Go-to-Market18:06 Real Flow: A New Venture in Video Marketing21:09 Building on Experience: The Advantages of Being a Repeat Founder23:55 Navigating the Market: Finding the Right Customer Fit26:52 Conclusion: Connecting with Chris Wickson Hosted on Acast. See acast.com/privacy for more information.
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