In this episode of Now Go Lead, Brandon Pinkerton explores why people are drawn to great leaders and why some may walk away. The essence of true leadership lies beyond appearances and superficial traits; it's about the depth and substance of a leader's character. Brandon discusses the importance of investing in the core elements of leadership—heart, mind, and soul—rather than focusing on outward appearances. Drawing inspiration from Solomon and Maren Morris, he emphasizes that strong internal qualities build a resilient foundation, ensuring your leadership withstands any storm. Take five minutes to reflect on where you're investing your efforts. Are you focused on surface-level attributes, or are you strengthening the core of your leadership? Discover why solid internal foundations are crucial for lasting influence and effectiveness.  Now Go Lead

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