In one of their most insightful episodes yet, Ashley and Lynsey take listeners inside CHFA’s brand-new Women’s Health & NOW Study, a deep dive into what 1,500+ Canadian women are currently experiencing across every life stage. They break down surprising trends from 1,500+ women, including:69% are juggling at least one health challengefatigue, anxiety, and sleep issues cut across every age groupthe real impact of conditions like infertility, PCOS, and endometriosiswhat women trust (and don’t trust) about natural health productsthe rise of the influential “wellness super consumer” They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible. Plus: major NHP regulatory news, a big cost-recovery advocacy win, and a shout-out to Canadian brand Gutsy Ginger Beer, just named the best ginger beer in the world.

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