After earning few thousand euros selling toasties at school, you may think founding a company would have been Anieke's first stop post university. But a horrendous hackathon experience initially put her off the no sleep, stinky side of entrepreneurship. Instead, she started out in the corporate world, though quickly made her way into Venture Capital, where she invested in Social Impact ventures at Rubio. Her desire to sit the other side of the table never wore off though, so she quit to start her own company, taking with her the VC mindset and key questions to ask when launching a new, high growth venture. Testing a few ideas in parallel, it wasn't until she made customers cry with her proposition to help people connect with much loved children remotely, that she doubled down on Peekabond. In this episode she shares:How being a VC changed how Anieke approached founding a companyThe importance of early testing: including how making prospective customers cry convinced her to double down, and how Anieke tested the product with ppt and then no code before investing in buildRunning a co-founder dating  process for both her co-founders, and the yucky questions you need to ask early And much more! LinksTry Peekabond here about the Mom Test hereLearn more about OnDeck programmes hereTry 50 questions for co-founder dating hereTake the Barrett Values Test hereBuild a clickable prototype on Bubble.io or AdaloListen to Hattie's previous interview with Tessa Clarke hereRead YC's warning to startups hereRead Tessa's article on the need for a cockroach plan hereFollow Anieke on LinkedIn here

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