Baking in Loyalty: Cakedrop's Recipe for Startup Success - Featuring Nicola Ward, Co-Founder of Cake Drop

09/04/2024 49 min Temporada 1 Episodio 43
Baking in Loyalty: Cakedrop's Recipe for Startup Success - Featuring Nicola Ward, Co-Founder of Cake Drop

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Episode Synopsis

This episode we are joined by Nicola Ward, Co-Founder of CakeDrop. Having both worked in the City, Nicola and her sister Anna had a conversation about how awkward office birthdays can be. Often forgetting to buy a cake and having to resort to a cheap last minute one from the shop around the corner. They felt that something needed to be done to improve the employee experience in the office and uplevel celebrations at work. This gave way to the idea for CakeDrop. CakeDrop began by delivering artisan cakes to offices for employee birthdays, supported by an online calendar that allowed office managers and HR teams to pre-schedule key dates for the year ahead. 7 years on, and CakeDrop have worked with customers such as Disney, Meta, Netflix and LadBible.In this episode we discuss:Evolving her business ideaRunning a business with a siblingHow CakeDrop began and how they got to where they are nowHow they reacted to lockdownBuilding a team and finding the right peopleLearning the difference between how your gut is leading you and how your anxiety is leading you to make decisionsPublic speaking and founder confidence The importance of momentum in fundraisingManaging your potential investor baseLink to the Cake Drop website:https://cakedrop.london/

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