You know you need to start. The gym bag is packed, the document is open, and the project is planned. But somehow, you're still not moving.This has nothing to do with laziness or discipline. Your brain follows psychological physics, and right now it's rewarding you for staying stuck.Jon and Josh break down why beginnings feel impossibly heavy, how your brain creates an "avoidance loop" that feels like relief but is actually sabotaging your progress, and why waiting for motivation is like waiting for heat before striking a match.If you've ever avoided doing something for months and then completed it in a few minutes, felt paralyzed before starting something you knew you could do, or wondered why you can't seem to "just do it," this episode reveals the science of starting-and exactly how to make it easier.SKIP AHEAD:(04:00) Why dopamine spikes AFTER you start, not before, and why you're waiting for the wrong thing(09:00) The avoidance loop: how your brain rewards procrastination with instant relief(16:00) Why procrastination is actually emotion regulation, not time management(21:00) Design beats discipline: the principle that changes everything(22:00) The 5 strategies to lower activation energy: 20-second rule, if-then plans, and the 2-minute launch(32:00) Your mini challenge: one task, 20 seconds less friction, 2 minutes of motion📧 Sign up for the nonstatic newsletter to never miss an episode🧠 Visit Inspire Services for mental health resources and supportP.S. If this episode resonated with you, share it with someone who needs to hear it.

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