Using Form 990 as a Marketing Tool

18/12/2017 1h 2min Episodio 83
Using Form 990 as a Marketing Tool

Listen "Using Form 990 as a Marketing Tool"

Episode Synopsis

Nonprofits are often concerned with having  just the right social media messages to promote year-end giving campaigns. When the dust settles, they still need to maintain compliance with state and federal regulators.  These disclosure requirements provide an excellent opportunity for nonprofits to tell their stories; demonstrate impact and market their organizations and services.

Join Holly Ivel, Director of Data Services  for GuideStar, for a lively discussion on  the importance of  Form 990  and GuideStar profiles. Holly will highlight the Form 990 sections that may be used for marketing purposes and share excerpts from well- prepared Form 990’s.

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