Why did Aaron Lichtenstein leave a Big Four accounting job in NYC to start over in Cleveland—and how did that risk turn into a wound care empire?In this episode, we sit down with Aaron Lichtenstein, founder and industry leader in wound healing technology, to unpack his wild career pivot from Deloitte and Ernst & Young to scaling a nationwide healthcare company based in Cleveland, Ohio. From sales strategy and LinkedIn branding to trade show dominance and the surprising power of being nice, Aaron shares the real story behind his success.You’ll hear:Life after the Big Four: why Aaron walked away from accountingThe business of wound care: medical devices, nursing homes, and rapid growthHow LinkedIn hotel reviews became a marketing toolSales wisdom, leadership tips, and personal branding that works in 2025What Cleveland taught him about building a business—and a lifeThis episode is for healthcare founders, sales pros, personal brand builders, and anyone who’s ever thought about betting big on a new life path.Don't miss out—like, subscribe, and engage!00:00 Growing Up in New York and Cleveland00:29 Welcome to the None of Your Business Podcast00:52 Introducing Aaron Lichtenstein via ChatGPT02:45 Aaron's Journey from Accounting to Wound Care06:15 The Evolution of Wound Healing Technology12:03 The Importance of Wound Care in Healthcare15:12 The Role of Education in Medical Sales25:31 The Story Behind Hotel and Office Reviews30:17 Living in Cleveland: Pros and Cons31:03 Journey to Cleveland: A Personal Story31:52 Challenges and Benefits of Moving32:58 Raising a Family in Cleveland33:43 The Real Estate Market and Taxes35:50 Hotel Reviews and LinkedIn Tips37:46 The Power of Social Media and Branding38:33 Shark Tank Success Stories42:47 The Importance of Being Nice52:46 Networking and Building Relationships57:10 Final Thoughts and Farewell

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