In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. 
Content - The King
Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. 
Creating great content is so important. It will make you stand out and be a resource to your prospects. 
Distribution - The Queen
You have an amazing piece of content you just created. Great! Now what do you do with it?
Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. 
Check out our free guides on this topic and others at: msp-camp.com

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