Are you struggling to get the quality sleep your body needs to function at its peak? In this groundbreaking episode, Matt Haycox interviews Nick Littlehales, the world’s foremost elite sport sleep coach, who has redefined how top athletes, including Cristiano Ronaldo, approach rest and recovery. With over 35 years of experience and his game-changing R90 Technique, Nick takes us on a journey through the myths of sleep and reveals why the traditional 8-hour sleep model might be holding you back.Nick’s revolutionary approach moves beyond the outdated 8-hour sleep block, advocating for a polyphasic sleep model that mirrors the natural cycles of our circadian rhythms. His techniques have been embraced by global sports icons, from Manchester United under Sir Alex Ferguson to Olympic champions in British Cycling. In this episode, we break down the science of sleep cycles, the impact of macho sleep deprivation culture, and why quality sleep is the ultimate competitive edge.But this episode isn’t just for elite athletes—Nick’s insights and strategies apply to anyone looking to enhance their daily performance and overall well-being. Learn how to adjust to time zones like a pro, navigate the confusing world of sleep supplements, and discover actionable tips you can start using tonight to improve your sleep quality.If you’re ready to stop sabotaging your recovery and take your performance to the next level, this conversation with the man who taught Cristiano Ronaldo how to sleep is one you can’t afford to miss. Tune in and revolutionize the way you think about sleep.Timestamps:0:00 - Intro 1:10 - Making a Career out of Sleep 9:33 - The Importance of Sleep 19:11 - The Macho Culture surrounding Lack of Sleep 26:16 - Sleep doesn't need to be sleep 41:39 - Sleep Supplements 48:01 - Adjusting to Timezones 54:36 - Top Actionable Sleep Tips 1:02:55 - Conclusion ========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.li...

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