What makes a man leave his stable corporate job to test the limits of human survival? Tom Williams, adventurer, entrepreneur, and survival expert, traded a life of routine for walking to the North Pole, tackling Kilimanjaro, and braving the wilderness on the hit show Alone. But his journey wasn’t just about adventure—it was about breaking free from the life he never wanted.In this episode, Tom shares how he went from feeling trapped in a corporate job to building Desert Island Survival, a business that maroons people on remote islands for the ultimate test of resilience. He reveals the mental strength it takes to survive in extreme environments, how fear holds most people back from living fully, and why modern life is making us weak.Timestamps0:00 – Tom Williams: The man who walked away from it all1:12 – From corporate life to extreme adventure5:27 – The North Pole expedition that changed everything7:44 – Fear: Why most people never take the leap10:04 – Why a normal holiday wasn’t enough12:00 – Losing his mother & the wake-up call that followed13:04 – The ultimate survival test: Marooned on an island16:28 – Climbing Kilimanjaro & lessons from extreme environments19:55 – The surprising people signing up for survival experiences21:02 – How to market a business no one thinks to Google22:31 – Competing on Alone: The rawest survival challenge26:20 – Gaining and losing 20kg for extreme adventures29:54 – Turning adventure into a business31:01 – What’s next for Tom Williams32:44 – Final thoughts & where to find TomConnect with Tom:Website: Desert Island SurvivalInstagram: Tom Williams_____________________________________________________________________________________________========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.li...

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