"Playfly FanScore: Modernizing the Business of College sports" presents a comprehensive overview of the challenges and necessary modernizations within college athletics. It argues that college athletic departments must adopt a corporate business and media company mindset to navigate financial pressures and evolving fan engagement. It highlights key areas for revenue maximization, including robust sales infrastructure, diversified revenue streams, and strategic innovation in sponsorships and ticketing. The report also emphasizes the importance of enhanced fan engagement through digital strategies, technology, and data utilization to build strong brands and increase commercial value in a rapidly changing landscape.

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