"Playfly FanScore: College Basketball Edition 2025" focuses on college basketball in 2024-25, offering insights into fan engagement, viewership, and attendance trends. It examines the demographics and dedication of college basketball fans, highlighting their regional distribution and emotional connection to the sport. The report also discusses viewing patterns for both men's and women's college basketball, detailing how on-court success influences university applications and offering strategies for marketing to fans through sponsorships and Name, Image, and Likeness (NIL) deals.

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