Next in Media

Next in Media

Por: Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
271 episodios disponibles

Latest episodes of the podcast Next in Media

Mostrando página 9 de 14

'Everyone's hair is on fire' 06/06/2023
How brands are prepping for the would be AR revolution 30/05/2023
Why it might be a rough summer for digital advertising 23/05/2023
Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet 16/05/2023
Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV 09/05/2023
"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do 02/05/2023
How Instacart is trying to prove that retail media really drives incremental sales 25/04/2023
Why Spotify is investing so heavily into ad tech 18/04/2023
Roku's Miles Fisher on trying to train consumers to shop on their TVs 11/04/2023
Why brands need to master short form video 28/03/2023
The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix 21/03/2023
Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny 14/03/2023
Why Havas wants to target your emotional state 07/03/2023
"It's astonishing that the industry has managed to make television advertising worse in a digital age" 02/03/2023
Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable" 21/02/2023
Why the Financial Times is ultra conservative with programmatic ads and data 14/02/2023
Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way 07/02/2023
"Not everyone is going to succeed" - Why Retail Media is ripe for consolidation 26/01/2023
Why so many big marketers still don't understand gaming 19/01/2023
"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business 12/01/2023
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