Next in Media

Next in Media

Por: Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
271 episodios disponibles

Latest episodes of the podcast Next in Media

Mostrando página 8 de 14

Why the CTV ad experience is still a work in progress 20/11/2023
Multicultural marketing is finally getting more focus from brands - but still has a long way to go 14/11/2023
"Weather at its core is the original influencer" 07/11/2023
Inside Walmart's Journey Toward Becoming a Major Ad Player 31/10/2023
Why Vizio Wants to Bother With Being an Advertising Company 26/10/2023
How TV is borrowing from the social media ad playbook 17/10/2023
What do data scientists really do at ad agencies? 10/10/2023
Why Media Companies May Need to Act More Like Creators 04/10/2023
"It's insane" Paramount's John Halley on keeping up with the changing TV ad market 26/09/2023
How Sam's Club Built its Own Retail Ad Business- with some help from Walmart 19/09/2023
Pinterest wants to use AI to help brands supercharge their creative output 13/09/2023
Why Yahoo Blew Up its Own Ad Tech Business 05/09/2023
"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath 29/08/2023
Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating 22/08/2023
Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data 10/08/2023
Comcast ad boss on the double standards between TV and digital media 02/08/2023
Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI 18/07/2023
Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter 11/07/2023
Why consolidation in ad tech will be a major challenge when everything is an ad network 20/06/2023
Why an electronics brand like LG may have a shot at controlling the TV OS 13/06/2023
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