ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mapping Your Total Addressable Market"
Episode Synopsis
In this episode, we talk through some groundbreaking work were doing with clients helping them map their total addressable market. This is a completely different way to think about the current state of who you're targeting and how you move them from not knowing your company at all into the sales pipeline and eventually to a closed deal.
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